Arkansas Community Foundation Promotional Guidelines

Promoting Your Grant

Congratulations on receiving a Community Foundation grant. We look forward to seeing the good it will help you do in your community. We encourage you to share the news of this grant to raise awareness of your work, and ask that you adhere to our branding guidelines as you share the news on your platforms. The following communication guidelines will assist you with these promotions.

Logo

Be sure to use the updated version of our logo (or affiliate logo) on all documents, signage and other materials. Do not add content to the logo or alter its proportions (i.e., make it look “squished” or stretched out). The logo may be adapted to fit various design needs. If you use an outside graphic designer for any materials, please give them the Logo Style Guide to make sure he/she follows our brand standards. Download the logo style guide here.

You may download our logos at the links below. Contact us for additional file types or information.

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If you want to use an affiliate logo to promote your grant, please contact the executive director in your affiliate area. They can provide one for you.

Terminology

In all materials, describe your funding as a grant from “Arkansas Community Foundation” without putting “the” in front of Arkansas. After the first reference, you can refer to us a “the Community Foundation” or “Foundation.” When applicable, please acknowledge the individual funds that have made your grant possible in addition to the Community Foundation. The name of the funds that provided your grant are listed in your grant agreement.

An example of wording for your promotional materials could be:
The XYZ project was made possible by a grant from the John R. Davis Fund at Arkansas Community Foundation.

News Releases

Promote your project with a news release to the local media. You can find examples of press releases here. If you’re inviting the media to cover your project or event, invite us too by sending the information to arcf@arcf.org.

Please use the following description of the Community Foundation in press releases and other write-ups about topics pertaining to our work.

Arkansas Community Foundation, a nonprofit organization with over a half billion dollars in assets, fosters smart giving to improve communities. The Community Foundation offers tools to help Arkansans protect, grow and direct their charitable dollars as they learn more about community needs. By making grants and sharing knowledge, the Foundation supports existing charitable programs that work for Arkansas and partners to create initiatives that address unmet needs. Since 1976, the Community Foundation has provided more than $314 million in grants and partnered with thousands of Arkansans to help them improve our neighborhoods, our towns and our entire state. Contributions to Arkansas Community Foundation, its funds and any of its 29 affiliates are fully tax deductible.

Social Media

Spread the word about your project through social media channels such as Facebook, Instagram and Twitter. You can tag the Community Foundation on Facebook, Instagram @smartgivingar, LinkedIn and Twitter @smartgivingar


Sample Social Media Posts

FACEBOOK

When a grant is awarded:

“Thank you to @ArkansasCommunityFoundation for supporting [INSERT ORGANIZATION] with a grant to [INSERT SPECIFICS OF PROJECT.] Partnerships with supporters like you help us [INSERT APPROPRIATE PHRASE OF DETAIL i.e. achieve our goals, feed XXX children, build XXXX, etc.]

When project is launched (with picture or video):

We just [opened, fed, built, launched, whatever the details of project] thanks to a grant from @ArkansasCommunityFoundation, which made this possible. [details of how this project expands your organization’s impact].

TWITTER

When the grant is awarded:

“Thank you @SmartGivingAR for supporting [INSERT ORGANIZATION] with a grant, which will help us [INSERT DESCRIPTION].

When project is launched (with picture or video):

We just [opened, fed, built, launched, short details of project]. Thanks @SmartGivingAR for this grant that made it possible!

Share Your Story

We often feature stories of our grantees through our social media, website, newsletters and annual report. If you have a story or photos that you would like to share about your grant, please contact Jessica Ford or Katy Bland.

CONTACT US

Contact us any time for questions and guidance.

Jessica Ford, Chief Communications Officer

Katy Bland, Communications Associate